How I curate my Instagram theme and how to stick to it

March 25, 2019

One of my favourite things is Instagram. I have to say it. I just really love this app. Yes it can be the biggest pain in the bum, especially in terms of gaining followers and ensuring your followers can actually see you images, but I still just love it.

It’s one of my favourite creative outlets, and has been a place to make friends and gain inspiration.

It’s no secret that I love a themed Instagram feed. My most liked accounts have a strong theme, and I can identify their images even if they’re not in the photo themselves. And that had been my goal for my Instagram for some time.

Of course, I do understand this isn’t for everyone, and does sort of negate the whole name “Insta (nt) gram” but I’d just rather see beautiful photos and other creativity, as well as pushing my own.

So today I’m going to share a few tips and tricks that I’ve learnt over the past couple of years about curating your own Instagram theme and how to stick to it. I can’t promise that this will make you an Insta star, or even gain you loads of new followers, because to be honest, I’m a very small fish in the Instagram ocean, but it has helped me stay in love with the app and made me push myself with my photography.

Personally I love a warm theme and try to keep to a colour theme as much as possible. Over the years I have switched and changed my colour theme, but I always seem to head back to my warmer theme eventually.

All my photos are edited the same way so they look consist. I’ve done this a number of ways in the past, but currently use VSCO. I’ve found it’s definitely the fastest for me at the moment, and I use the free version with C1 as my base. I then set my own exposure, contrast, highlight and temperature adjustments to make the filter my own, and then saved it as a preset.

To check how the photos look with my existing gallery I save them into an app called ‘A Color Story’ which has a grid section which you can load straight into. You can also move the tiles around to see how best it all fits together. This is also an editing and scheduling app, and some of the filters here are really good. Particularly the flares and bokeh package which you can buy for about £2. The rest of the app is free.

As for the actual photos, I try to stick to certain types, or certain backgrounds so that they all pull together. You’ll notice my tropical wallpaper and leaf bedding feature heavily across my grid, as well as top down photos and quite a lot of books and tea. When we’ve been outside a lot, I like to alternate between indoor and outdoor photos, though this may lessen in the summer, and I definitely take far more indoor photos in winter.

My top tip though, is to find what works for you. Some people do amazingly well with white backgrounds, others with warm. A lot will depend on your home too. I’m lucky as we own our house so I have more flexibility with my background as I can just add them to a room if I want to.

Some other Instagram accounts that are absolutely nailing the theme life:

So that’s about it.

You can follow me at @illustratedteacup on Instagram.

2 responses to “How I curate my Instagram theme and how to stick to it”

  1. Hels says:

    I love this post. I absolutely love your Instagram – as soon as an image pops up, I know immediately if it’s one of yours! Your sink photos especially are some of my absolute favourites, and I really love how creative you are with your photos!
    Hels xx

    • illustratedteacup says:

      Aww thank you so much for your lovely comment.
      I would definitely say the same about your images too. I think that’s what I aim for, instantly recognisable images. And I love the sink bath photos, I need to do another session actually!!

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